Everyone wants something for nothing. There are very few things one can actually get for nothing. I have some freebie-giveaways...but they aren't 'free'. You gotta give me something in return.
I just ordered some cool marketing materials from my company. They are nice, pretty useful items that have our logo all over it. I'm going to give them away at my next trunk show. But, since it's an open house and I can afford to buy a gift with purchase for everyone because A) I have no way of knowing how many people are going to come, B) realistically how many people will actually make a purchase and C) I simply don't have that kind of budget!
What I'm going to do is give away free raffle tickets. Certain things will earn one ticket, certain things will earn two tickets, etc. Obviously, the more tickets earned by a customer will increase the chances of winning a prize, or even two, and the random drawings make it fair and FUN! Every been to a Chinese Auction? If not, go...they are fun.
My goal is to sell more items, have higher trunk show sales, increase the number of people on my mailing list (via permission) and hopefully book another show or two! My goals are directly related to those tickets.
I'll keep you posted on the results! Can't wait!
Tuesday, May 17, 2011
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